Albert Serra BoxRadical Intensity
Cameo – a company specialising in selling independent films on DVD and Blu-ray – and Andergraun Films tasked us with the design of an exclusive, limited-edition box set. Namely, the first collection of the filmography of Albert Serra: a radical, provocative, revolutionary, heterodox director extolled by critics all over the world. ‘Albert Serra. The origins of an unclassifiable artist’ contains his first five films (Honor de Cavalleria, El cant dels ocells, El senyor ha fet en mi meravelles, Història de la meva mort y La mort de Lluís XIV) and a book with never-before-seen on-set photos taken by Román Yñán, accompanied by comments from Serra himself.
This box set can be sold anywhere from the big chains to small, specialist shops and online stores, which is why we decided to create a clean visual code that shuns the canons of traditional DVD box sets and film posters. The fact that Albert Serra’s world is built on the margins of the industry, conventions and cinema history is testament to his talent and innovative style. We didn’t want to give anything about it away, so the code we created for the box is something akin to pharmaceutical language, the active ingredient of the capsules inside being the director’s characteristic radical intensity.Art Direction / Editorial / Graphic Identity / Packaging