Volkswagen Group

Baby you can drive my car

Volkswagen-Audi España S.A. needed to change its identity for the sale of vehicles and services due to a strategic matter. This change of brand affected the verbal identity that became Volkswagen Group España Distribución as well as its visual identity.

The company got in contact with us for this strategic change and to design the Identity Guidelines that help to show its marketing department, its suppliers and distributors about how the brand should be used. The new manual shows the main distinctive features of this evolution and their application to different formats and channels.

Art Direction / Brand Strategy / Corporate Identity / Editorial